Nike and Adidas Face-Off in the World Cup


Nike is now the largest sportswear company in the world, with $25 billion in revenue and a 17% market share. The second-largest, Germany-based Adidas, has $20 billion in revenue and 12% of the market. Globally, Nike and Adidas are the largest spending sponsors. Nike just ‘pips’ Adidas – with about US$685(continue)

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Emirates – A Major Global Sponsor


This coverage of Emirates, a major international airline, is one of series by  New Millennium Business, looking into the wide span of sponsorship of sports and sporting events by leading international companies. Emirates is the large investor in sports among the world’s airlines. The airline had total sports sponsorships valued(continue)

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Brazil – Overview of important sectors


Part 5 of the story of Brazil Auto production: Brazil is the world’s 4th biggest auto market. Recent sales grew by 10% p.a. After Italy, Brazil is the largest country of production for Fiat, where the Fiat brand is the market leader.  Leaders are Fiat, Volkswagen, General Motors Co and Ford.(continue)

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Incheon 2014 Asian Games

Incheon Games

The 2014 Asian Games, officially known as the XVII Asiad, is the largest sporting event in Asia governed by Olympic Council of Asia (OCA). This is the 17th Asian Games. It will take place over 16 days in Incheon, Korea, from 19 September to 4 October, 2014. It will be(continue)

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