Nike and Adidas Face-Off in the World Cup
Nike is now the largest sportswear company in the world, with $25 billion in revenue and a 17% market share. The second-largest, Germany-based Adidas, has $20 billion in revenue and 12% of the market. Globally, Nike and Adidas are the largest spending sponsors. Nike just ‘pips’ Adidas – with about US$685(continue)